Bloomsbury Football Foundation is aiming to raise £200,000 to support an additional 450 children a week, regardless of their ability to pay, and improve the lives of London’s most disadvantaged children.
The disadvantaged communities which Bloomsbury exists to serve have never been in more urgent need of support. Our projects engage traditionally ‘hard-to-reach’ groups: 32% of children in our programmes are on free school meals, 55% identify as BAME, and 30% are girls. Importantly, young people from these communities have been suffering disproportionately with the lasting effects of the COVID-19 pandemic and the current cost-of-living crisis. Recreational sports, like football, are increasingly becoming a luxury that not every parent can afford for their child, despite its positive impact on young people’s mental health, physical health, and sense of belonging.
In a sector which often provides services at prohibitively high prices, our sessions are either free or charged on a ‘pay-what-you-can’ basis. We never turn a child away due to their financial circumstances. Providing for all children, regardless of background, allows us to improve social cohesion in the London community: we’ve seen first-hand the friendships forged at our sessions, which span socioeconomic, national, and ethnic lines.
Football is a universal language: nothing else brings people together quite like it. Every child deserves the happiness of what playing with their friends can bring. Donate now to ensure that Bloomsbury can continue to support the young people that they work with.