In Kind Direct
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Help us to raise £80,000 to support 50,000 families experiencing hygiene poverty, making impossible choices everyday.

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Imagine running out of toothpaste and having to send your children to school without brush their teeth?

Imagine skipping dinner for the third time this week so you could buy laundry detergent to wash the kids school uniforms?

Sadly this is the daily reality for 2.5 million households across the UK. Many living in hygiene poverty will feel too embarrassed to ask for help, but they need your support. You can make a difference by supporting our 72-hour Hygiene Poverty Emergency appeal.

We need your help to raise £80,000 to support 50,000 families living in hygiene poverty in the UK who are making impossible choices every day to eat, heat or keep their family clean. With your support we can distribute the essential products they urgently need.

Just £10 could support 6 families with hygiene packs, which contain essential products like toothpaste, soap, shampoo, and period products. Not only keeping people clean and well but boosting self-esteem, and giving people the confidence to leave their homes and go to school or work.

Donate today to ensure families no longer have to choose between eating or keeping clean.

Every donation up to £40,000 received during this 72 hour campaign will be matched therefore DOUBLING YOUR DONATION, thanks to our generous matched funders.  All funds raised will support In Kind Direct’s work getting essentials to families across the UK.

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