Food Bank Aid
Case study
Target
Raised
# of Donations
The client
No-one should have to forage through the garbage for someone else's left over dinner.
Food Bank Aid distributes fresh produce and pantry staples to 15-20 North London food banks reaching 10,000+ people including 3,500+ children.
They provide over 40,000 items a week to local food banks where the needy and poor can collect what they require with dignity and respect.
The problem
With the UK suffering with price hikes in fuel costs, food costs and day to day living costs; job loss and business closures due to the Covid19, thousands of British families are concerned about empty refrigerators and bare cupboards.
More and more people are being forced to depend on food banks to feed their children.
In the last 6 weeks alone, the hardest hit food banks have seen a 25% surge in people needing support.
Whilst the charity have managed to cover their costs until now, with the increase of people heading to the food banks, they're going to need more funds to satiate the hungry and poor.
The solution
Being a just recently developed charity, the idea of fundraising was quite new to us. That's why we turned to Charity Extra to help us raise the funds we urgently needed to meet the increasing demand for our services.
Together we set an ambitious goal of £400,000. When we saw that goal was achievable, Charity Extra decided to push us for an even higher goal of £600,000.
Our expert team of advisors advised them set a goal of £1.2 million and guided their fundraising and marketing departments through the many aspects that had to be dealt with prior, during and after the campaign.
What Charity Extra did
Helped us develop the campaign, to executing the virtual event efficiently and effectively
Create a network of devoted fundraising teams
Produce the marketing materials we'd need
Build up momentum to speed up the flow of incoming donations
The results
Less than 100 donors
4682 donors
£1,000s raised annually
£600,000 raised hours before the campaign ended
No funds to cover demand
£792,081 raised in just 36 hours - 132% of our goal
Limited supplies to be able to help
Ample funds to help British families put food on the table
The takeaway
While traditional fundraising is usually seen as a pressure, Charity Extra have revamped the entire sphere of fundraising to create an atmosphere of excitement, willingness to give and ultimate success beyond what we thought was possible.
The testimonial
"The influx of support towards our cause has been absolutely incredible. We are so grateful to Charity Extra for helping us raise the funds we needed so urgently. Working with Yitzi Bude and his professional team was a most pleasant and enjoyable experience for us. We are forever indebted to them for our enormous success."