Noah's Ark Children's Hospice Crowdfunder
Case study
Target
Raised
# of Donations
The client
Noah's Ark Children's Hospice is a place where terminally ill and life-limited children are given a chance to be carefree children rather than hospital patients.
Noah's Ark Children's Hospice supports ill children helping them enjoy life's precious moments by providing them a safe space to play, explore, and just live in the moment.
Their team of eminent medical directors, experienced nurses, therapists, and social workers are there to forge a meaningful connection with these children, ease their pain, and help them spend their days in an atmosphere of laughter and love.
The problem
Across London there are over 2,400 babies, children, and young people who have life-limiting or life-threatening conditions – many of whom require complex care. Noah's Ark Children's Hospice is undoubtedly the best place to provide this care.
To help fund this, the charity urgently required more money to be able to take more children under wing.
Noah's Ark Children's Hospice's most recent in-person gala dinner had netted £1.2 million. The astronomical costs of hosting the gala dinner however had shaved off a considerable amount of what was raised, leaving the charity with a major shortfall. They needed to find a more effective way to raise urgently needed funds.
The solution
The charity spent time thinking of alternative ideas, desperate to find a more cost-effective approach to fundraising.
They then reached out to Charity Extra to help them set up their first ever crowdfunding campaign.
Our expert team of advisors advised them set a goal of £1.2 million and guided their fundraising and marketing departments through the many aspects that had to be dealt with prior, during and after the campaign.
What Charity Extra did
Designed a marketing strategy to spread the word
Built a passionate network of 'champions' (fundraisers)
Kept momentum high by upping the fundraising target during the course of the campaign
Helped increase outreach and target more people than the client expected to
The results
Gala Dinner
Crowdfunding campaign
£1.2 million raised
£2,051,773 raised by 5,584 donors
High gala costs
Over 90% reduction in fundraising investment
Annual budget not covered
170% raised of original goal
The takeaway
The campaign far exceeded the initial fundraising goal of £1.2 million, raising over £2 million in total. Since running their first crowdfunder, Noah's Ark Children's Hospice have successfully run two further crowdfunders utilising the Charity Extra platform.
The testimonial
"Together we raised £2 million. We've never had our fundraising go so smoothly and easily. The Charity Extra team has been phenomenal in every aspect. Our astounding success is definitely attributed to them. We will definitely be recommending them further!"