Future Dreams - Let's Nail Breast Cancer Campaign
Case study
Target
Raised
# of Donations
The client
Future Dreams is a charity that supports those in the throes of beating breast cancer. They offer practical and emotional support, making sure that no-one feels like they are groping through this hurdle alone.
Since their inception they have delivered over 7000 care packages to people going through breast cancer and have spent over £1.2 million in research projects that are lifesaving to those struggling with this disease.
The problem
When they saw a significant drop of nearly £700,000 in funds between 2019 and 2020, despite our fundraising efforts they knew they had to something drastic.
Covid19 brought cancer treatment to a standstill. It is estimated that over 1.5 million people did not receive their scan, chemotherapy was curtailed and vital surgeries did not happen.
With so many in this crisis, they had to meet the growing need to provide support and care to people fighting breast cancer.
But while we required £2 million per year to continue our vital work, the amount that was generated in 2019 was a mere 20% of that total!
The solution
It was time for us to go for a more unconventional fundraising campaign. We approached Charity Extra in 2021 for help with a crowdfunding campaign.
The amazing team at Charity Extra spent months preparing for what was hoped to be a successful campaign after our previous failures.
Not wanting to set a formidable goal, a goal of £700,000 was decided.
What Charity Extra did
Charity Extra left us with little work, as they dealt with:
Helped advise regarding major donors, whose donations would speed up the campaign's success
Building a powerful network of 'raisers'
Deciding on the best marketing tactics for the campaign
Setting up a compelling and easy-to-use website thus making the donation process, smooth and straightforward
All the elements to this campaign had to be executed perfectly in order for it to be successful. Charity Extra surpassed all our expectations by making the entire process a breeze.
The results
20% of target budget raised
208% of target raised
£400,000 raised
£1,459,925 raised
Number of donors dropping drastically
8292 donors
Lengthy, drawn-out fundraising campaigns yielded insufficient funds
A short intense 36 hour campaign yielded more than 2 years of traditional fundraising!
The takeaway
The campaign far exceeded the initial fundraising goal of £700,000, raising over double - £1.4 million in total. Since running their first crowdfunder, Future Dreams have successfully run a further crowdfunder utilising the Charity Extra platform.
The testimonial
"Charity Extra has been our knight in shining armour. We were floundering in 2019. We literally saw no way out of the 'insufficient funds' issue especially after so many of our efforts failed. Charity Extra's guidance, support and understanding has helped us pull off a campaign we didn't dream was possible! Charity Extra and all of the generous donors have..."